[ Founder ]
Lou Campbell
Founder & Marketing Consultant · Sydney, Australia
Fifteen years building brands and growth engines for some of the world's most distinctive brands. Started at Red Bull, grew up in agency-land, learned speed and scale at Uber and Audi, and ran global marketing across 14+ markets at TikTok.
Luca is the practice that brings it all together. Discipline from the global brands. Speed and challenger instinct from the tech platforms. Brand and growth expertise from leading marketing at some of the world's biggest brands.
[ Career / Timeline ]
Career Timeline
- 2026 →
Luca
The practice that brings it all together. Creative and commercial growth, unified.
- 2021–25
TikTok
Where culture moves at platform speed. Global marketing across 14+ markets, building the playbook in real time.
- 2019–21
Audi
Premium automotive craft. Brand stewardship for a category icon mid-transformation.
- 2017–19
Uber
Tech-platform marketing at scale. Product launches, brand campaigns and growth under regulatory pressure.
- 2014–17
WPP Agencies
Holding-company brand craft for the world's biggest FMCG names: Coca-Cola, Nestlé, Unilever.
- 2011–14
Red Bull
Culture-as-product marketing. Brand, sport and athlete storytelling at the original challenger.